{"id":8894,"date":"2024-06-06T00:00:00","date_gmt":"2024-06-06T05:00:00","guid":{"rendered":"https:\/\/www.labrador-transparency.com\/blog\/transparency-awards-en-route-vers-la-15e-edition\/"},"modified":"2025-05-26T23:00:27","modified_gmt":"2025-05-27T04:00:27","slug":"transparency-awards-en-route-vers-la-15e-edition","status":"publish","type":"post","link":"https:\/\/uat.labrador-transparency.com\/fr\/2024\/06\/transparency-awards-en-route-vers-la-15e-edition\/","title":{"rendered":"Transparency Awards : en route vers la 15e \u00e9dition"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

A l\u2019occasion des 15 ans des Transparency Awards, nous partons \u00e0 la rencontre de celles et ceux qui ont contribu\u00e9 \u00e0 faire avancer la Transparence en France. Rencontre avec Nathalie Besombes<\/strong>.<\/em><\/p>\n\n\n\n

<\/div>\n\n\n\n

Pourquoi la transparence de l\u2019information d\u2019entreprise est-elle essentielle ?<\/strong><\/p>\n\n\n\n

La transparence<\/strong> est essentielle car elle am\u00e9liore l\u2019efficience<\/strong> et la croissance<\/strong> \u00e9conomiques et renforce ainsi la confiance<\/strong> des investisseurs. Elle incite les dirigeants \u00e0 progresser<\/strong> et mieux r\u00e9pondre aux attentes de leurs parties prenantes.<\/p>\n\n\n\n

La transparence progresse \u00e0 la faveur des crises : du krach boursier de 1929 qui a conduit \u00e0 la cr\u00e9ation de la Securities and Exchange Commission (SEC) am\u00e9ricaine, \u00e0 l\u2019affaire Enron qui est \u00e0 l\u2019origine notamment de la loi Sarbanes-Oxley ou du r\u00e9f\u00e9rentiel IFRS, en passant par l\u2019effondrement du Rana Plaza au Bangladesh qui a donn\u00e9 naissance en France \u00e0 la loi sur le devoir de vigilance.<\/p>\n\n\n\n

Gr\u00e2ce \u00e0 ces coups d\u2019acc\u00e9l\u00e9rateurs, les dirigeants doivent d\u00e9sormais rendre des comptes \u00e0 leurs actionnaires, mais plus largement \u00e0 l\u2019ensemble de leurs parties prenantes (salari\u00e9s, partenaires, soci\u00e9t\u00e9 civile, ONG\u2026).<\/p>\n\n\n\n

Plus l\u2019entreprise publie d\u2019information, plus elle est expos\u00e9e, plus cela donne du pouvoir \u00e0 ses parties prenantes, qui peuvent l\u2019interpeller, lui demander de se transformer<\/strong>, etc. La transparence facilite<\/strong> ainsi la surveillance des activit\u00e9s de l\u2019entreprise et permet donc d\u2019instaurer une forme de contre-pouvoir.<\/p>\n\n\n\n

Enfin, la transparence am\u00e8ne la transparence, car les informations communiqu\u00e9es g\u00e9n\u00e8rent des questions et conduisent ainsi \u00e0 de nouvelles r\u00e9ponses. Le l\u00e9gislateur s\u2019adapte \u00e0 ces nouvelles demandes et renforce ses exigences. Ainsi, au niveau soci\u00e9tal, comme au sein de l\u2019entreprise, la transparence pr\u00e9c\u00e8de le changement de culture.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Qu\u2019est-ce qui vous a donn\u00e9 envie\/incit\u00e9 \u00e0 vous emparer du sujet de la transparence ?<\/strong><\/p>\n\n\n\n

Il y a quelques ann\u00e9es, on m\u2019a demand\u00e9 d\u2019animer des formations internes sur le rapport annuel au sein de la soci\u00e9t\u00e9 cot\u00e9e dans laquelle je travaillais. J\u2019ai pu prendre pleinement conscience du fait que pour \u00eatre comprise par des non-sp\u00e9cialistes, l\u2019information devait \u00eatre pr\u00e9sent\u00e9e simplement et avec p\u00e9dagogie.<\/p>\n\n\n\n

Cela m\u2019a incit\u00e9e \u00e0 davantage de curiosit\u00e9<\/strong> et \u00e0 prendre connaissance des informations publi\u00e9es par le CAC 40. J\u2019ai alors commenc\u00e9 \u00e0 r\u00e9aliser mes propres benchmark pour identifier les bonnes pratiques en la mati\u00e8re et m\u2019inspirer pour la r\u00e9daction du document de r\u00e9f\u00e9rence (d\u00e9sormais, le document d\u2019enregistrement universel), de la brochure de convocation ou du site internet. Je m\u2019int\u00e9ressais \u00e9galement ce qui se faisait dans le monde anglo-saxon, ce qui nous a permis par exemple d\u2019identifier l\u2019arriv\u00e9e du Say on Pay avant m\u00eame que cette notion ne soit \u00e9voqu\u00e9e en France. \u00c0 travers cette d\u00e9marche<\/strong>, nous avons pu faire \u00e9voluer<\/strong> nos documents<\/strong> ann\u00e9e apr\u00e8s ann\u00e9e dans un souci constant et faire progresser leur niveau<\/strong> de transparence<\/strong>.<\/p>\n\n\n\n

En 2010, cette soci\u00e9t\u00e9 a fait l\u2019objet d\u2019une tentative de prise de contr\u00f4le. Si cette tentative a \u00e9chou\u00e9, l\u2019affaire a fait l\u2019objet de plusieurs contentieux boursiers qui ont \u00e9t\u00e9 largement m\u00e9diatis\u00e9s sur plusieurs ann\u00e9es. Nous avons alors constat\u00e9 un int\u00e9r\u00eat croissant des investisseurs<\/strong> et des parties<\/strong> prenantes<\/strong> pour cette soci\u00e9t\u00e9 familiale plut\u00f4t discr\u00e8te.<\/p>\n\n\n\n

A partir de 2018, lors de son entr\u00e9e au sein du CAC 40, cette soci\u00e9t\u00e9 est devenue encore plus visible et a, de ce fait, fait l\u2019objet d\u2019un int\u00e9r\u00eat plus marqu\u00e9 de la part de ses parties prenantes. Parall\u00e8lement, les \u00e9valuations des agences de notation ou des prix, tels que les Transparency Awards organis\u00e9s par Labrador, ont continu\u00e9 de nous motiver \u00e0 am\u00e9liorer<\/strong> la transparence de notre information.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Quels sont, selon vous, les freins \u00e0 la transparence ?<\/strong><\/p>\n\n\n\n

Nous parlions des agences de notation. Beaucoup ne publient pas leur m\u00e9thode d\u2019analyse, leurs objectifs ou leurs crit\u00e8res de notation. Ce manque de transparence ne permet pas aux soci\u00e9t\u00e9s de s’auto-\u00e9valuer, et donc d’\u00e9voluer<\/strong>. Il g\u00e9n\u00e8re \u00e9galement un risque<\/strong> de conflit d\u2019int\u00e9r\u00eats.<\/p>\n\n\n\n

L\u2019AMF a plusieurs fois interpell\u00e9 les agences de notation pour qu\u2019elles fassent preuve d\u2019une plus grande transparence. La Commission europ\u00e9enne quant \u00e0 elle a publi\u00e9 une proposition de r\u00e8glement sur la transparence et l’int\u00e9grit\u00e9 des activit\u00e9s de notation environnementale<\/strong>, sociale et de gouvernance.. Les choses devraient donc \u00e9voluer.<\/p>\n\n\n\n

Un autre frein est l\u2019absence ou l\u2019insuffisance de standardisation des pr\u00e9sentations entre les entreprises ou bien l\u2019h\u00e9t\u00e9rog\u00e9n\u00e9it\u00e9 des donn\u00e9es et des unit\u00e9s de mesures utilis\u00e9es. Il devient d\u00e8s lors complexe de comparer les informations. Or, il s\u2019agit d\u2019un des piliers<\/strong> de la transparence.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Et ses b\u00e9n\u00e9fices ?<\/strong><\/p>\n\n\n\n

Nous en avons d\u00e9j\u00e0 un peu parl\u00e9. La transparence<\/strong> pousse \u00e0 l’excellence<\/strong>. Elle renforce la comp\u00e9titivit\u00e9. Elle valorise les soci\u00e9t\u00e9s qui ont les meilleures pratiques<\/strong>. Elle renforce la confiance<\/strong> des investisseurs et des parties prenantes, et participe ainsi \u00e0 la stabilit\u00e9 des march\u00e9s financiers. <\/p>\n\n\n\n

<\/div>\n\n\n\n

Pour les 15 prochaines ann\u00e9es \u00e0 venir, quels seront les grands enjeux en mati\u00e8re de reporting et de transparence de l\u2019information?<\/strong><\/p>\n\n\n\n

L\u2019exercice de projection n\u2019est pas simple, mais certains axes de travail me semblent cl\u00e9s pour les entreprises. Le premier, c\u2019est celui de renforcer<\/strong> l\u2019accessibilit\u00e9 et la lisibilit\u00e9<\/strong> de l\u2019information. En tant que lecteur, nous devons pouvoir trouver facilement et simplement l\u2019information.<\/p>\n\n\n\n

La synth\u00e8se est un autre axe de travail, qui va devenir d’autant plus important avec l\u2019entr\u00e9e en application de la CSRD<\/strong>. Trop d\u2019information tue l\u2019information. Il ne s\u2019agit pas de noyer le lecteur, mais bien de lui donner les informations<\/strong> dont il ou elle a besoin de la mani\u00e8re plus simple<\/strong> \u00e0 comprendre possible. Le recours aux sch\u00e9mas et aux infographies contribue \u00e0 rendre l\u2019information plus p\u00e9dagogique et compr\u00e9hensible. Tout le travail qui est r\u00e9alis\u00e9 en mati\u00e8re de l\u00e9gal design est \u00e0 ce propos tr\u00e8s inspirant.<\/p>\n\n\n\n

Le d\u00e9veloppement de l\u2019intelligence artificielle<\/strong> (IA<\/strong>) devrait \u00e9galement avoir un impact consid\u00e9rable sur la mani\u00e8re de produire l\u2019information d\u2019entreprise.<\/p>\n\n\n\n

Je pense que nous devons nous pr\u00e9parer une distinction plus claire entre le reporting, destin\u00e9 aux experts d\u2019un c\u00f4t\u00e9, et la transparence, destin\u00e9e \u00e0 l\u2019ensemble des parties prenantes de l\u2019autre.<\/p>\n\n\n\n

<\/div>\n\n\n\n

Note de clart\u00e9 de cet article : 75\/100<\/p>\n\n\n\n

(Source : Plainly)<\/p>\n","protected":false},"excerpt":{"rendered":"

A l\u2019occasion des 15 ans des Transparency Awards, nous partons \u00e0 la rencontre de celles et ceux qui ont contribu\u00e9 \u00e0 faire avancer la Transparence en France. Rencontre avec Nathalie Besombes. Pourquoi la transparence de l\u2019information d\u2019entreprise est-elle essentielle ? La transparence est essentielle car elle am\u00e9liore l\u2019efficience et la croissance \u00e9conomiques et renforce ainsi […]<\/p>\n","protected":false},"author":28,"featured_media":8895,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[75,74,81],"class_list":["post-8894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise","tag-csrd","tag-transparence","tag-transparency-awards"],"acf":[],"yoast_head":"\nTransparency Awards : en route vers la 15e \u00e9dition | Labrador Transparency<\/title>\n<meta name=\"description\" content=\"A l\u2019occasion des 15 ans des Transparency Awards, nous partons \u00e0 la rencontre de celles et ceux qui ont contribu\u00e9 \u00e0 faire avancer la Transparence en France. 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